Īn art storage building by MVRDV features in today's Dezeen. MVRDV realised Chungha Building together with InC Design (co-architect and project management), Ain Construction, 1'st Structure, Total LED and M&S Ceramic.įive architecture and design events in December from Dezeen. The exterior façade tiles, which resemble white foam from close-up and smooth white stone from further away, are also used on the sidewalk and in the lobby. A 10% addition on the top floor will be turned into a café with outside terraces, resulting in a total surface of 2,820 m2.
OPEN GANGNAM STYLE REAL VIDEO WINDOWS
Once unwrapped, the building appears reborn, its large windows are filled with transparent posters which provide space for changing brand identities and discretion for the clients of the plastic surgeon. Construction workers were required to balance and squeeze themselves into narrow spaces. Adding to the complexity was the limited size of the construction site - five storeys tall but only 2,5 metres at its widest point. MVRDV was given nine months to complete the refurbishment. LED lights change the buildings appearance. The building's façade becomes more advertisement, and in that sense paradoxically more honest.Ĭurvaceous frames were found to be the best match to the large amount of shop windows, and a mosaic tile consequently became the façade material to follow the curves.
The new façade concept is convincingly simple: Chungha is a multiple identity building which was transformed into a collection of shop windows so each commercial venture imposed onto the façade would have a fitting canvas for its display. The windows of these floors were hermetically sealed, adding to the worn out feel of the structure. The discretion required by the clients of the plastic surgeries also had implications for the building. The ground floor is occupied by French leather accessories label Louis Quatorze, the floors above hold a wedding planners' office, the clients' maintenance society and two plastic surgery practices. The sober building's beige natural stone façade was ruined by commercial messages. On the previous façade, a motley collection of fonts competed for the attention of passersby. The Chungha building had become a rotten tooth in a fast changing streetscape dominated by single brand stores, this building contains a collection of brands in one. The transformation, which added an extra level, was completed in just 9 months. Even though the Chungha building was completed in the 1980's it was already outdated in a street dominated by flagship stores. to redefine a building on Gangnams chic Apgujung Road. Just before a Korean pop-song became a global success on YouTube for the first time in history, and Gangnam became world famous as the nouveau riche hangout of the South-Korean capital Seoul, MVRDV was commissioned by Woon Nam Management Ltd. Gangnam Style: MVRDV completes building transformation in Seoul
MVRDV's other recently completed buildings include a shop and office complex disguised as an old farmhouse and a public library inside a glass pyramid. A similar bubble pattern decorates the windows.Ī new upper storey is set to open as a rooftop cafe with outdoor terraces. " resemble white foam from close-up and smooth white stone from further away," say the architects. The boxes feature curved edges and the outer surfaces are clad with tiny mosaic tiles. The upper windows also follow view lines across the city." "The general ambition was to keep them as large as possible. "The windows no longer correspond with the interior," MVRDV's Jan Knikker told Dezeen. Different boxes were handed over to the various tenants, who can either fill them with product displays or screen them using translucent posters. The upper levels accommodate more private businesses, including a wedding planner and two plastic surgery practices, so its tenants had previously covered over the strip windows and created a messy-looking exterior.įor the renovation, MVRDV removed the beige stone cladding and original glazing and replaced them with a facade of 18 boxes, each with a glazed shop window across its face. Positioned amongst the designer boutiques of Apgujung Road, the 1980s Chungha building contains a leather accessories store on its ground floor.
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